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BAE Systems were selected by Sony to help them deliver a rich, immersive customer experience program that offered a personalised, consistent and rewarding PlayStation experience across any … This strategy of teasing the public gets … Marketing Case Study Case 1: Sony: Battling the Marketing Environment’s “Perfect Storm” (pp. Brand Rejuvenation – a Case Study of Sony After a long time, a brand other than Apple is creating a global buzz about the impending launch of one its product. For this case study, the main focus will be on one of Sony´s most successful brand, the Playstation, and how the company have manage the product life cycle of its Playstation products, putting an emphasis on the PLC of its first product, the Playstation 1. One of the biggest moves was to drop the price drastically. ... Handycam video recorders and PlayStation video game consoles Sony is more relic than a rock star , lost in the shadows of today’s high … Sony Playstation 3 Case analysis I. 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